Where we work
Engineer-to-Order
For businesses that configure and engineer products to each customer’s order — from turbines to cranes to large industrial equipment — engineer-to-order is where much of the cost, lead time, and margin is decided. The standard type is created once in R&D; the specific project is then engineered from it, and how efficiently that happens determines quoting speed, delivery dates, and whether the job makes money.
Engineer-to-order is a strategic lever because it sits between sales and operations under constant time pressure. The businesses that do it well maximise reuse from the standard type, minimise bespoke effort, and protect margin through disciplined configuration rather than re-engineering every order from scratch. We work at operating level to streamline the quote-to-engineering flow, raise reuse, and stop margin leaking away in execution.
The opportunity
- Protected project margin through configuration discipline and reduced over-engineering
- Better predictability of cost, time, and quality across the project portfolio
- Faster quoting and shorter project engineering lead times
- Shorter order fulfilment lead time
- Higher reuse from standard types and modular building blocks, with less bespoke design
Get in touch
Profitable Engineering-to-Order Starts Here
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Hans Kuehn
Managing Partner
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Holger Wateler
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